The Untold Power of HBCU Sports: Why BET’s Return Could Change the Game Forever
I’m not totally married to the idea of HBCU Go picking up the mantle here. Maybe due to business, internal politics or pre-approved business agreements, sublicensing or syndicating HBCU Go games wouldn’t work. There’s another option that I believe makes sense: use CBS Sports, which is in-house with Paramount. I doubt that it would be a lot of money shelled out by BET, given the fact that CBS Sports and BET are under the Paramount Global umbrella.
If Louis Carr wants to get into sports, he has to consider working with HBCUs. It’s not just a legacy play or nostalgia; it’s a good business prospect. While BET caters to a loyal audience of Black women ages 18-45, HBCU football can cater to that demographic while also bringing in Black men and older alumni.
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