UNC Chancellor’s Unexpected Move on Bill Belichick Drama Sends Shockwaves Through Campus and Sports World

UNC Chancellor Lee Roberts: "We wanted when we hired Coach Belichick, to bring Carolina football to another level … We increased the price of our season tickets and we sold them out. … We're delighted about all the attention being paid to Carolina football."

— Brian Murphy (@murphsturph) May 22, 2025

It seems based on that statement that Roberts believes in the old adage that “all publicity is good publicity.” 

From a money-making standpoint that certainly seems to be the case. The Tar Heels are going to be must-see TV in 2025 thanks to Belichick’s offseason drama – whether the team is good or not – which will likely result in a few extra primetime games this fall. 

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