UNC’s Shocking New Hire Sends Ripples Through Bill Belichick’s Inner Circle

Bill Belichick at UNC? Sure, that’s a headline none of us saw coming. But add into the mix a 24-year-old girlfriend named Jordon Hudson, a former college cheerleader whose antics have gone viral and sparked rumors of a “ban” from the football facility, and suddenly things get a whole lot more… complicated. Now, imagine this—Belichick, a legend with a fortress of support back in New England, suddenly trying to navigate college football’s wild waters while this off-field circus unfolds. So, what’s a program to do when the coach’s personal life knocks the locker room door? North Carolina’s answer: hire a PR veteran, Brandon Faber, to steady the ship. It’s a move loaded with meaning—signaling an attempt to smooth over the noise without tying the fix directly to Belichick himself. But here’s the kicker—can a skilled PR hire really tame the storm that comes with such high-profile drama? Or is this just the beginning of a new kind of playbook on and off the field? Either way, it’s shaping up to be one heck of a season in Chapel Hill. LEARN MORE.

The University of North Carolina is bringing in some major help amid the Bill Belichick, Jordon Hudson drama.

Belichick, who took the North Carolina job in December, has been making all sorts of bad headlines lately, thanks to his 24-year-old girlfriend. Hudson, a former college cheerleader, has reportedly made her presence felt in a major way in Chapel Hill. She went viral for her behavior on a CBS “Sunday Morning” interview and is rumored to have been “banned” from the UNC football facility. The Tar Heels denied the “banned” report, though Pablo Torre is adamant that higher-ups at UNC told her to stay away.

Amid all this drama, Belichick is trying to lead a college football program.

North Carolina has reportedly decided to bring in some major help amid the drama.

According to a report from Sports Illustrated’s Albert Breer, the Tar Heels have hired a PR veteran.

The Tar Heels are hiring former Chicago Bears PR chief Brandon Faber, according to Breer.

Faber will be working for North Carolina, not directly for Belichick. Still, he’ll essentially serve as the head of communications for the football program.

From the report:

A couple of things are worth adding here. One, Faber is being hired by UNC, rather than Belichick himself. His title is to be determined, but his role will be the de facto head of football communications. Two, Faber will be in attendance for the ACC coaches meetings which kick off today in Amelia Island, Fla.—which is a pretty good sign that he’s at the dotting-i’s and crossing-t’s portion of the hiring process.

Now, that North Carolina is making the hire itself, to me, is a good sign that the coach and school are working together to try to make all that’s gone wrong to this point right. This is me talking, but Belichick had rock-solid infrastructure around him in Foxborough over a quarter century, to the point where it was all turnkey for him and had been forever.

Belichick is set to be interviewed by Michael Strahan on Friday on “Good Morning America.”

It’ll be interesting to see how different that interview is compared to his previous viral one on CBS.