Underdog Showdown: Troy and Jacksonville State Clash in High-Stakes Bowl Battle
Troy vs. Jacksonville State, 9:00 ET
Bowl Games always have the most interesting names to me. I have a Master’s Degree in marketing, and I have been involved in evaluating sponsorship opportunities for jobs in the past. I have always wondered exactly what the benefit is of naming a Bowl Game. I wonder how much is received out of that. I’m sure each business gets a certain amount of tickets, or they have a wide range of benefits they get with the naming rights, but I just always wonder what the true value vs. the cost is for them. Oh well, I suppose you probably don’t care what it is named, you just want a win in this IS4S Salute to Veterans Bowl between Troy and Jacksonville State.Â
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