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Unprecedented Hype: Gatorade Drops Shedeur Sanders' Ad Just Before NFL Draft
But regardless of where he gets drafted tomorrow (or Friday), Shedeur already has his brand ready-built. And he’s starting things off with one of the most iconic sports-adjacent brands in the world: Gatorade.
On Wednesday, Gatorade released a new 30-second ad featuring Shedeur ahead of tomorrow’s NFL Draft. In the ad, Sanders throws footballs at a target while declaring that he won’t lose “the target that I have on my back.”
“Lose time. Lose friends. Lose nights. Lose mornings. Lose more sweat than I knew I had. But lose the target that I have on my back? Nah,” he says.
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