Utah’s NHL Team Drops the Mascot Mystery: Why “Mammoth” Sealed Their Future—and What the Gear Reveals Next
That’s what the NHL franchise will permanently be known as, the organization announced Wednesday, following a 13-month process that included four rounds of fan voting and more than 850,000 ballots cast.
In revealing the new identity on Wednesday, Smith Entertainment Group hailed the choice of a powerful animal that claimed Utah as its home more than 10,000 years ago.
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“From Day 1, we committed that this team would be built with and for the people of Utah, and we are excited to celebrate today’s launch with the entire state,” said Ryan and Ashley Smith, owners of the club. “The community chose the Utah Mammoth brand, and it stands as a symbol of who we are, where we came from and the unstoppable force we’re building together.”
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