Utah’s NHL Team Drops the Mascot Mystery: Why “Mammoth” Sealed Their Future—and What the Gear Reveals Next
Those qualities should also lend themselves well to a mascot when the organization is ready to unveil one.
How did we get here?
The path to selecting the permanent identity of the team was an exhaustive one and included some complications because of trademark and intellectual property restrictions.
An initial list of 20 possible names was narrowed by fan vote last June to what the team announced as six finalists: Utah Blizzard, Utah Hockey Club (Utah HC), Utah Mammoth, Utah Outlaws, Utah Venom and Utah Yeti.
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