Utah’s NHL Team Drops the Mascot Mystery: Why “Mammoth” Sealed Their Future—and What the Gear Reveals Next
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Following a subsequent round of fan voting, there appeared to be some momentum building around Yeti. However, the NHL team had to move on from that possibility because no deal could be reached with the Yeti cooler company to secure the rights to use it.
“Nothing came from the trademark office that was surprising in any way,” Smith Entertainment Group executive Mike Maughan said in a news conference in late January. “We have engaged with Yeti coolers. The NHL has helped engage with them. At the end of the day, they have a trademark that allows them to print Yeti on clothing and other merchandise.”
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