What Qatar Really Wants from Manchester United: The Untold Story Behind the Scenes
During the initial auction process led by US bank Raine, both Ratcliffe and Jassim were seen as serious contenders. However, Jassim’s campaign was criticized for being too reserved. Only a single public photo of him was circulated, and little effort was made to present him or the Nine Two Foundation to United’s fanbase or the media. Some observers, including Ratcliffe himself, questioned whether Sheikh Jassim even truly existed, so scant were the public details available about him. Those familiar with Qatari protocol argued that their approach reflected cultural norms—opting for discretion and silence until deals are confirmed. But in this case, that reticence may have backfired.
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