
Why the NHL’s Sun Belt Struggle Might Be Its Greatest Untapped Opportunity
Teams in more established markets with higher revenues are going to be far more likely to spend to a $113 million cap in 2027-28, however, which should give the New Yorks, Bostons and Chicagos a leg up in roster building over the coming years.
But a thing that I don’t think gets talked about enough with this trend is that the Sun Belt teams are winning in part because they’ve simply innovated more than many of the more traditional markets. Excellent owners in places like Tampa and Vegas have hired differently, encouraging their front offices to think outside the box and be more aggressive than the norm. These management teams, in turn, have drafted better and unearthed more overlooked players, as evidenced by the fact that executives like Florida’s Bill Zito and Dallas’ Jim Nill are up for the GM of the Year Award basically every year.
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