Why the NHL’s Sun Belt Struggle Might Be Its Greatest Untapped Opportunity
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Now the tables have turned, and I don’t see the league intervening in any artificial way to change that.
It may not be as good for business in the moment, but as the NHL looks to expand into Houston and back into Atlanta and Phoenix in the coming years, it needs a strong Sun Belt to keep those expansion fees up and owners (and their fans) believing they can win, too.
(Photo: Sam Navarro / USA Today)
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