Why the NHL’s Sun Belt Struggle Might Be Its Greatest Untapped Opportunity
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The downside, however, has been threefold.
1. TV ratings are well down in the U.S., and network partners there are stressed about the matchups they’ve been given this postseason. With no Boston, Chicago, Philadelphia, Detroit, Pittsburgh or New York teams in the postseason — for the first time in NHL history — there hasn’t been an easy, big-hockey-market win for ESPN or TNT all playoffs.
And with all of those franchises in various stages of rebuilding or retooling, Cup contention feels a ways off for most of the top U.S. markets.
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