Why the NHL’s Sun Belt Struggle Might Be Its Greatest Untapped Opportunity
You hear this complaint a ton, especially in Canada, where there hasn’t been a Cup winner for 32 years now. And there’s no doubt that for some free agents, the combination of warm weather and a lower tax rate is a draw.
Many player agents will tell you, however, that this conversation is overblown, as players choose where to sign for many reasons beyond salary. This also wasn’t an issue that was talked about when the three teams in high-tax California were among the best in the league for a decade and won three of eight Cups between 2007 and 2014.
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