Why the NHL’s Sun Belt Struggle Might Be Its Greatest Untapped Opportunity
The reality is that out of the top 10 U.S. teams in the first 10 years under the salary cap, only Nashville was located in a tax-free state. Why would it be an insurmountable advantage today and not then?
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Whether this Sun Belt market dominance poses a real problem for the NHL depends largely on your perspective. Over the longer term, it’s likely going to be a positive. More people than ever are playing hockey and attending games in the U.S. as the sport’s footprint continues to expand rapidly at the grassroots level, especially in the Sun Belt. And the U.S. national team is more competitive than ever, as evidenced by their roster and play at the 4 Nations Face-Off in February.
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