Why the NHL’s Sun Belt Struggle Might Be Its Greatest Untapped Opportunity
It may take a generation or two to pay off in things like national TV ratings, but the reality is the NHL has always been more of a local audience league than one drawing national interest. The fact the league can’t compete for eyeballs with the NBA and NFL is not all on the successful Sun Belt teams.
One key factor that will likely affect this trend over the coming years is the rapidly rising salary cap. The pandemic-era NHL has dealt with a nearly flat cap for years, with the entire league bunching together in the same payroll band and Sun Belt teams rewarded to a greater degree.
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