You Won’t Believe Which College Football Program The Athletic Just Crowned Most ‘Valuable’—The Results Are Shocking!
As of now, Texas is considered the most valuable program in college football with a $2.38 billion valuation.
“The Longhorns routinely lead the country in revenue and were the only team to top $200 million in the most recent financial reports. No program came within $25 million of Texas in either of the past two years. The Longhorns haven’t won a national title since 2005 but made the College Football Playoff semifinals each of the past two seasons and are among this preseason’s top championship contenders. Add in the SEC brand, and Texas looks like the safest investment,” Matt Baker wrote. “Our price tag makes the Longhorns comparable to the 2018 sale of the Carolina Panthers (almost $2.3 billion).”
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