UCLA Shakes Up Leadership: Unexpected Ex-Lakers Executive Steps Into AD Role
Change is hard — but sometimes, it’s exactly what a struggling program needs. UCLA’s athletics department is shaking things up big time, parting ways not only with football coach DeShaun Foster in favor of Bob Chesney but also bidding goodbye to athletic director Martin Jarmond. So, who steps up to the plate to revive the Bruins’ fading glory? None other than Tim Harris, a former Lakers executive with over three decades of experience, stepping in pro bono to lead UCLA Athletics. The question on everyone’s lips: can a veteran from the basketball giant’s front office turn around a program that hasn’t seen a conference title since 2012 on the gridiron, and whose basketball team keeps hitting a wall just past the second round? There’s plenty at stake here — and Tim Harris isn’t just any hire; he’s a UCLA alumnus who’s deeply invested in the future. Will his brand-building prowess and deep L.A. roots be the secret sauce UCLA desperately needs? Let’s find out.
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