Arizona State Coach Kenny Dillingham Reveals Surprising Truths About Navigating the NIL Era
Arizona State football took a small step back last season after making a miraculous run to the College Football Playoff quarterfinals in 2024. While a lot was expected of the Sun Devils in their encore season in 2025, injuries to star quarterback Sam Leavitt and wide receiver Jordyn Tyson prevented them from ever really getting things off of the ground.
Now, head coach Kenny Dillingham is battling each and every offseason to retain his roster. Arizona State is behind the 8-ball when it comes to NIL coming into each season, and that makes it hard for Dillingham and his staff to recruit and retain some of their top players.

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