ESPN Bet Vanishes: Why Disney’s Sports Titan Just Bet on DraftKings—And What It Means for the Future
However, those people would be wrong. Like all things in life, money was the main factor for this decision. Disney’s sports broadcaster rebounded immediately, signing a multi-year endorsement deal with DraftKings, whose market share, along with FanDuel, ESPN Bet, failed to eat into. ESPN’s partnership with DraftKings begins December 1.
This was Penn’s second losing bet to become a prominent American sportsbook. Remember, Penn bought Barstool Sports and its sportsbook for roughly $550 million in February 2023, before selling it back to Barstool founder Dave Portnoy for $1 and partnering with ESPN later that year.



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