Gary Neville Reveals the Surprising Reason Behind Launching The Overlap Five Years Ago
In a world where TikTok clips, YouTube Shorts and Instagram Reels often dominate the social media landscape, Neville did not want to follow the crowd.
“Lots of people were pushing me to do more bitesize content, 60 to 90 seconds, to fit TikTok and Instagram,” he continues. “I didn’t want to do that, but I thought there was an opportunity to do two things – get better at interviewing people and keep traditional long-form interviews. So I just started walking with people. On a beach, on a golf course, and I just talked to them – a good conversation about football, boxing or whatever.
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