How Alabama’s Shrewd Buyouts Are Quietly Out-Earning Auburn—and What It Means Next

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Alabama’s revenue and expenses lead could be seen across multiple categories on the 2025 financial reports. The Crimson Tide beat out Auburn $49.1 million to $35.1 million in ticket sales revenue across all sports, and $42.7 million to $30.7 million in football-only tickets.

Hugh Freeze’s buyout was not included in the 2025 financial numbers, as it happened outside of the fiscal year dates. However, Auburn still outspent Alabama in the severance category, due to previous coach firings, dropping $4.3 million across all sports, while the Crimson Tide did not pay out a single dollar.

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