How UEFA’s Bold PR Move Is Turning FIFA’s World Cup Ticketing Nightmare Into a Game-Changer
UEFA has promised to make future international competitions affordable for fans, ahead of a World Cup with soaring ticket costs.
Supporter groups have heavily criticised FIFA for its “price gouging” ahead of this summer’s tournament, with some tickets set to cost thousands, even for group stage matches.
However, fans will have no such problems in two years’ time when the European Championship comes to the UK and Ireland.
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Tickets for the World Cup final will cost up to £6,000
In stark contrast to FIFA’s ticket pricing policy, UEFA has pledged to freeze the majority of ticket costs, ensuring fans can watch their nation at the international competition.
Tickets will be kept at the same rates they were for the 2024 tournament, where the cheapest entry to matches, or the “Fans First Ticket”, cost around £25.
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