How UEFA’s Bold PR Move Is Turning FIFA’s World Cup Ticketing Nightmare Into a Game-Changer

This will come as good news to supporter groups, some of whom have even joined forces with the consumer rights watchdog Euroconsumers to raise formal complaints against FIFA at the European Commission, such is the outcry at this year’s World Cup ticket costs.

Four pricing categories are in place for the North America tournament, with the cheapest ticket starting at £45 for a group-stage game.

That may sound reasonable, but as few as two per cent of all tickets will have that price, and the cost rises sharply and quickly in subsequent categories, with the most expensive ticket for a group-stage match costing in excess of two grand.

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