Inside ESPN’s Game-Changing Playoff Plan That Could Shake Up College Football Forever
Beyond CFP games needing to be bid on, this would likely lead to the loss of bowl games, which ESPN currently produces. While bowl games see opt-outs and not the same audiences as CFP games, they still bring income to ESPN. The company would lose that income if some bowls cease to exist due to expansion, and ESPN does not get the rights to the additional CFP games.
Regardless of what ESPN wants, the CFP will likely expand, and ESPN will be bidding on the additional games.
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