Inside the Game: How FanDuel and Amazon’s Surprising NBA Alliance Could Change Sports Betting Forever
This season will be the first of an 11-year deal between the NBA and Amazon called “NBA on Prime”. Granted, Amazon has been the place to watch the NFL’s Thursday Night Football since 2022, but it is still establishing itself in the live sports broadcasting space. Amazon should shake things up to separate itself from its competitors, and in my opinion, this is a good bet.Â
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