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Les différents types de SEO : on-page et off-page
Le SEO se divise en deux grandes catégories : le SEO on-page et le SEO off-page. Le SEO on-page concerne l'optimisation des éléments internes du site web, tels que les balises title, les méta descriptions, les titres h1-h6 et le contenu textuel. Le SEO off-page, quant à lui, concerne les actions menées en dehors du site web pour améliorer sa notoriété et sa popularité, telles que la création de liens (backlinks) provenant de sites web de qualité.
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