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Les avantages de l'utilisation de plateformes de marketing automation
Les plateformes de marketing automation offrent de nombreux avantages aux entreprises, notamment une augmentation de la productivité, une amélioration de la qualité des leads, une personnalisation accrue des messages et une meilleure mesure du retour sur investissement. Elles permettent également de segmenter l'audience cible, de créer des workflows automatisés et de suivre le parcours client. Des exemples de plateformes de marketing automation populaires incluent HubSpot, Marketo et Pardot.
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