Michael Jordan Reveals the Untold Passion That Fueled His Legendary Career
“And now it’s like, it’s a prerequisite. Everybody has to have a logo.”
That’s because of Jordan. He was first with all of that — the Jordan brand with its ubiquitous Jumpman logo — and today’s players are trying to emulate him and his success.
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“The thing is, that brand is established based on what I did on the basketball court,” Jordan said. “I didn’t put the brand before I put the work. I put the work first, and then the brand evolved based on the work.”
Jordan also admits he did this in a different time and world, one before we all walked around with a computer in our hands, a world without social media.
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