Michigan Football’s Shocking $2 Billion Valuation: What It Means for the Future of College Sports
The Athletic specified that its rankings model hypothetical sale prices rather than actual market values. To develop the projections, the publication compared revenue-to-sale-price ratios from professional sports transactions. It evaluated SEC and Big Ten programs using NFL and NBA franchise models, while ACC and Big 12 schools were compared to MLB and NHL organizations. The analysis also factored in reported athletic department financial data, brand strength, demographics, and conference realignment.
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