NFL Broadcast Battle: Are TV Networks Ready to Break the Bank for Final Contract Years?
The league seems to be hoping to re-up the current networks in their current windows, with the potential exception of Amazon and NBC flip-flopping the Sunday night and Thursday night packages. The thinking is that the pivot to streaming will happen more quickly if Prime Video becomes a necessity on Sunday — the traditional day for nine hours of football viewing.
Then, streamers like YouTube and Netflix would pick up mini packages for maximum dollars: Christmas, the Week 1 international game, Thanksgiving Eve, international Sunday morning games, etc.
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