NFL Broadcast Battle: Are TV Networks Ready to Break the Bank for Final Contract Years?
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While the networks need the NFL (does anyone even watch any other network shows live?), the NFL needs the networks, too. They continue to have massive reach, and they can consistently pull together large audiences to watch NFL games.
Besides, the streamers may not want full-season packages, especially at $3 billion or more per year.
It’s something to watch as the NFL activates a strategy aimed at getting more from the networks than what the networks had planned to pay, starting as soon as the 2026 season. There’s a risk, in theory, that the NFL will overplay its hand in an effort to stuff maximum cash in its coffers.
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