NFL Schedule Release Date Shrouded in Secrecy Amid High-Stakes Ad Upfronts – What’s Holding It Back?
If there’s no telling when exactly the schedule will arrive, the NFL has never reached the midway point of May without having issued a puff of white smoke from 345 Park Ave. “If we walk in there on May 11 or 12, and he’s not happy with where we are, he’ll send us back downstairs and we’ll lock ourselves back in the room and we’ll keep grinding until we find something he likes,” North said. “And if it slides to the 18th or 19th or 20th, you know, the world will keep spinning.”
Still, the networks are hoping that they have something substantial to talk up during next week’s upfront pitches. YouTube is anxious to receive confirmation that it has persevered in its quest for the new five-game slate ahead of its May 13 “Brandcast” presentation, although precedent suggests that the Google-owned platform may be furiously revising its run-of-show right before the curtain goes up next Wednesday at Lincoln Center. Last year, YouTube didn’t get word that it had scored the NFL’s Rio game until just a few hours before showtime.
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