Premier League Promoted Teams’ Summer Moves: Game-Changing Transfers or Costly Risks?
Premier League clubs are rattling through the summer transfer like nobody’s business. Their total outlay is believed to be around £1.5 billion already and the transfer news is coming thicker and faster than ever.
Established Premier League clubs aren’t shy about spending money. Their level of risk is mitigated by incoming fees for the expensive players they sell to one another, and by the confidence that comes with being rooted in the market for years.
It’s a different story for promoted clubs and this summer is no exception. Coventry City, Ipswich Town and Hull City are at varying stages of their Premier League journeys and face very particular recruitment challenges this summer. They have their primary goal in common. They need to stay up.
Coventry City
Last season’s Championship winners are effectively Premier League newcomers. When they were relegated 25 years ago, the top division was not the same financial behemoth it is now.
Coventry were promoted with a team that was too good for the Championship under manager Frank Lampard but by no means ready to survive in the Premier League. Like many promoted teams before them, the Sky Blues are in the midst of a major recruitment test.
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