SWAC Unveils Revolutionary Partnership Set to Transform SWAC TV Forever
He added, “By aligning with MMC, we are further positioning SWAC TV for long-term growth while creating meaningful opportunities that will enhance the visibility and value of the Southwestern Athletic Conference and the communities we proudly represent,” added McClelland.
Piyush Puri, a Founding Partner of Mercurius Media Capital, also spoke highly of the new partnership with the SWAC.
“We look for media partners who have real trust with their audience and the SWAC has built that gravity over a century”, said Piyush Puri, Founding Partner, Mercurius Media Capital. By owning their distribution through SWAC TV they have created a premium digital-first sandbox for brands. This partnership allows MMC to give our portfolio companies a direct, authentic pipeline to a massive and loyal audience through live streaming and this is exactly the kind of innovative media asset MMC was built to unlock.”
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