The Surprising Reason ITV Is Skipping Ad Breaks During World Cup Hydration Halts Revealed
On top of that, no more than 12 minutes of adverts can be shown in any single clock hour.
That means that any extra time ITV dedicate to adverts during a drinks break would need to be taken away from other programming; or, if they are already using the maximum 12 minutes during games, they would need to show shorter ad breaks before the game, at half time, or at full time.
ITV have evidently decided that is not worth the hassle, sticking to their usual matchday routine instead.
That leaves the UK virtually the only country in the world whose World Cup viewing experience is not interrupted by mid-game advertisements.
Post Comment