The Surprising Story Behind Chris Kamara’s Catchphrase That Triggered Wild University Drinking Rituals
The initiative featured a “Well Man Arms” pop-up pub takeover at the Trent Navigation Inn, using football culture to tackle the alarming statistic that nearly half of men delay seeking medical advice.
Backed by Medichecks’ research – which showed that while 92 per cent of men pester their mates to see a doctor, 47 per cent delay getting help themselves – Kamara spearheaded the campaign to challenge the “tough it out” mentality among men. The drive encouraged men to take proactive steps by utilising Medichecks to check for underlying health issues.
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