UEFA’s Surprising Qualifying Shake-Up: Could This Revolutionize Soccer Forever?
The context for this review is clear. Under the existing model, top nations often face long qualifying campaigns filled with predictable, one-sided fixtures. For example, England’s recent World Cup qualifying group saw them play Serbia, Albania, Latvia, and Andorra home and away — fixtures that, while straightforward on paper, generated limited excitement and modest viewing figures. For broadcasters and sponsors, the lack of high-stakes drama until the late stages has made these qualifiers a harder sell.
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