Uncover the Surprising Connections That Shaped Snowboarding’s Legendary Beginnings—From Grandma’s Lawn Mower to Jake Burton’s Vision!
LIVIGNO, Italy (AP) — There might not be snowboarding at the Olympics — or snowboards at all — if it weren’t for an entrepreneur named Jake Burton.
And, in what feels like more than your garden-variety twist of fate, the grandmother of one of the sport’s best riders at the Milan Cortina Games played a small role. Decades ago and a world away from the mountain, she hired Burton to mow her lawn.
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Defending slopestyle champion Zoi Sadowski-Synnott’s grandma lived on Long Island in the 1970s and saw a flier offering “outdoor improvement” — everything from a complete overhaul of the backyard to a weekly lawn trimming. That business Burton ran as a teenager was one of the first flickers of an entrepreneurial spirit that ran deep and eventually created a sports behemoth — the Burton snowboard company.
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