Uncover the Surprising Connections That Shaped Snowboarding’s Legendary Beginnings—From Grandma’s Lawn Mower to Jake Burton’s Vision!
Gasser, a product of ski-centric Austria, is among the dozens who, with Burton’s backing, bucked convention and made it big on a snowboard.
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This week, her board is adorned with a sticker that carries one of Burton’s mottos: “At Burton, we take our fun seriously.”
One of Jake’s closest friends, Canadian snowboarder Mark McMorris, placed a “Ride on Jake” sticker on the top of his binding.
Asked for one of her favorite memories of the industry icon, Gasser recalled him taking a handful of Olympians — her, McMorris, Ayumu Hirano and others — on a helicopter trip to ride powder in the wilds of Canada after the Olympics one time.
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