Uncover the Surprising Connections That Shaped Snowboarding’s Legendary Beginnings—From Grandma’s Lawn Mower to Jake Burton’s Vision!
“I was thinking about it this week, and they need us in a way,” Carpenter said. “They need that new culture of snowboarding and snowboarding brands and kind of allowing us to promote it in our own way.”
That might help explain why brand names and company logos that are virtually forbidden on the Olympic field of play are very much a part of snowboarding at the Games.
It’s hard to miss the name “Burton” stamped in massive font on the bottoms of more than half the snowboards flying high in that sport’s five events.
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