Uncover the Surprising Connections That Shaped Snowboarding’s Legendary Beginnings—From Grandma’s Lawn Mower to Jake Burton’s Vision!
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“Everywhere we go around here, we see his legacy,” said two-time Olympic champion Anna Gasser, a Burton rider.
It was not a smooth road.
One of the classic stories Carpenter likes to tell is how, in the early days, her husband went on the road to sell snowboards to local stores. He left his house with 30 and came back with 35 “because some guy said, ‘We don’t want this crap,’” she said.
That “crap” is now a billion-dollar-plus industry. According to the most recent industry surveys, snowboarders now make up between 30-40% of activity on the mountain.
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