Virginia Tech’s James Franklin Drops Subtle Bomb on Penn State’s NIL Tactics—What’s Really Going On?
“I’ll give Penn State credit, they went all-in last year,” said Franklin. “But they went all in for one year.”
For comparison’s sake, in the 2024-25 campaign, when James Franklin nearly led Penn State to the national championship game, the longtime head coach said Penn State’s NIL budget was just $7 million. Ohio State’s NIL budget, along with other top programs in the nation, was around $20 million that season.
“You remember the 2024 season, right? Penn State lost a gut-punch of a game at home to Ohio State — yet another loss in a big game for Franklin — and lost in the Big Ten championship game to Oregon,” reported Hayes. “The Lions played that season, Franklin told USA TODAY Sports, with an NIL budget of $7 million. Seven million.”
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