Inside the Dark Alliance: How the NBA’s UAE Partnership Masks Sudan’s Crisis
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Despite ending previous sponsorship agreements with Qatar and Rwanda, the fact that Bayern Munich’s leadership refused to budge on its ties to the UAE further emphasizes how effective the Gulf state’s brand management and public relations strategies have been.
Don’t expect the NBA, which also maintains partnership with other autocrats like Rwanda’s Paul Kagame, is unlikely to speak out about the UAE’s human rights record … but imagine if they did. Imagine if genocide, war crimes and entrenched authoritarianism were red lines for global sports.
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