Inside the Dark Alliance: How the NBA’s UAE Partnership Masks Sudan’s Crisis
In the past few months, the UAE has staged the Asia Cup in cricket, NBA preseason matchups, a Ultimate Fighting Championship (UFC) event, and Formula 1’s year-end race, which featured a performance by Katy Perry. Next come the Abu Dhabi HSBC golf championship and a major padel tournament. Outside of Grammy-award winning rapper Macklemore, who canceled his Dubai concert in protest last year, no other entity attempted to distance itself from the controversial Gulf state.
The UAE has reaped enormous benefits from the sports world’s apathy. Abu Dhabi’s investment in Manchester City FC was a masterstroke, recasting the Al Nahyan ruling family as savvy investors rather than ruthless autocrats. Its stake in cricket carries a diplomatic edge, given the sport’s popularity across South and Southeast Asia, the same regions that supply much of the UAE’s migrant labor force. Meanwhile, investments in artificial wave pools, tennis and motorsports have broadened its growing sports tourism strategy.
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