Kyle Whittingham’s Shocking $50 Million Forecast Leaves Fans Reeling—What It Means Next
At least that’s what Whittingham believes. The longtime coach knows a great deal about economics in sports and might not be far off.
“What it takes to win in college football in this day and age, in this order: great resources in the NIL area and space, outstanding players – which ties right into how much NIL you have – and then, coaching staff that’s competent,” Whittingham told On3.
“Again, it’s in that order of importance. There’s going to be several teams in this ’27 recruiting cycle that have $50 million-plus rosters. You’ve either got to keep up and embrace that or embrace irrelevance because it’s not changing, at least, right away. It’s got to be completely overhauled in the not-too-distant future.”
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