Mammoth Hockey’s Bold Legal Move Shakes Utah Sports Scene—What’s Really Behind the Name Fight?
The NHL team was known as Utah Hockey Club in its inaugural 2024-25 season after SEG purchased and relocated the former Arizona Coyotes franchise to Salt Lake City. The franchise was rechristened as the Utah Mammoth after more than 850,000 ballots were cast by fans in multiple rounds of voting to determine the name. Mammoth won the vote over Utah Outlaws and Utah Hockey Club.
Mammoth Hockey was founded in 2014 by Erik Olson and Lars Huschke. The company said the NHL team’s nickname has created “confusion” and “undermines” their brand’s identity, arguing that online searches for “Mammoth Hockey bags” now lead users to the NHL team’s store first. Mammoth Hockey also sells shirts, hats and water bottles.
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