Mammoth Hockey’s Bold Legal Move Shakes Utah Sports Scene—What’s Really Behind the Name Fight?
This isn’t the first trademark challenge Utah has faced during its naming process.
Before Utah’s inaugural season, “Yeti” was one of six potential name options put to a fan vote in June 2024. It was widely considered to be the team’s eventual name, even by Utah players.
But the team announced in January that it would not be moving forward with “Yeti” or “Yetis” after the U.S. Patent and Trademark Office rejected a trademark application for “Utah Yetis” because of the “likelihood of confusion” for consumers to other companies and brands that use the name. Among those parties was Yeti Coolers LLC, which makes drinkware, coolers and clothing.
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