Stephen Curry Breaks Away from Under Armour: What’s Next in the Sneaker Game?
After 12 years, Stephen Curry and Under Armour have mutually agreed to end their partnership, making Curry a shoe free agent after the end of this season.
Under Armour will release the Curry 13 in February 2026, then they will part ways. Curry has been with UA since 2013, when the company signed him away from Mike.
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Curry will retain sole ownership of the Curry Brand (which had been a subdivision of the Under Armour brand) and will seek a new retail partner.
“Under Armour believed in me early in my career and gave me the space to build something much bigger and more impactful than a shoe. I’ll always be grateful for that.” Curry said in a statement announcing the split. “Curry Brand was created to change the game for good and over the past five years, we successfully changed the game for kids, for communities, and for basketball. What Curry Brand stands for, what I stand for and my commitment to that mission will never change, it’s only growing stronger. I’m excited for a future that’s focused on aggressive growth with a continued commitment to keep showing up for the next generation.”
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