Stephen Curry Breaks Away from Under Armour: What’s Next in the Sneaker Game?
Curry’s signing with Under Armour was a massive win for the company. They released a series of shoes over the years, then in 2020 launched the Curry Brand (think of it like the Jordan Brand with Nike, a separate company under the umbrella of a larger one).
Now, that brand is going to be a free agent and it will be in demand.
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