Why I’m Tuning Into Two Channels for the World Cup Final – and You Should Too

Why I’m Tuning Into Two Channels for the World Cup Final – and You Should Too

It crossed my mind, ever so briefly, that I might be spending my Sunday evening watching England in the final of the World Cup.

Wednesday’s semi-final was already into the last 10 minutes and England were about to reap the rewards of freezing in the headlights of Argentina. They were still 1-0 to the good when the daydream was pushed from my brain by the realisation that England weren’t just going to concede – they weren’t going to make it as far as extra time.

So brief was the moment in which I dared to believe that I’ll be tucking into my Sunday dinner of football with the same enthusiasm as I would have if England had been knocked out weeks ago.

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ITV and BBC are sharing the World Cup Final and I’ll be watching both

BIRMINGHAM, ENGLAND - SEPTEMBER 6: Pundits Roy Keane and Ian Wright working for ITV Sport during the FIFA World Cup 2026 qualifier match between England and Andorra at Villa Park

ITV pundits Ian Wright and Roy Keane (Image credit: Getty Images)

Choosing which channel to watch for the most important game in football is usually an easy decision.

For better or worse, I simply prefer my television coverage without advertising. There are lots of reasons for that but let’s say for now that it’s primarily about the interrupted flow of ITV’s presentation.

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